LAUNCH OFLUCIM+ BY NEWAGE
FOR LUCIM+ WILL REVOLVE AROUND THE THEME OF «EXAGGERATION» – EMPHASIZING THE EXTRAORDINARY RESULTS AND BENEFITS OF THE PRODUCTS. THIS THEME WILL BE ENCAPSULATED IN THE HASHTAG #BEEXTRA, ENCOURAGING CONSUMERS TO AMPLIFY THEIR NATURAL BEAUTY AND TAKE THEIR ROUTINES TO THE NEXT LEVEL.
CREATIVE APPROACH
Central Theme: #BeExtra – Take your beauty to the next level
Overall Slogan: «Exaggerate in all you do»
Overall Slogan: «Exaggerate in all you do»
VISUAL STYLE
BOLD AND VIBRANT: USE OF BRIGHT, EYE-CATCHING COLORS AND DYNAMIC VISUALS TO CONVEY THE TRANSFORMATIVE EFFECTS OF THE PRODUCTS.
HIGH-QUALITY CLOSE-UPS: DETAILED SHOTS HIGHLIGHTING THE VISIBLE BENEFITS – PLUMPER LIPS AND LONGER LASHES.
REAL PEOPLE, REAL RESULTS: FEATURING DIVERSE MODELS AND REAL CUSTOMERS TO EMPHASIZE AUTHENTICITY AND RELATABILITY.
HIGH-QUALITY CLOSE-UPS: DETAILED SHOTS HIGHLIGHTING THE VISIBLE BENEFITS – PLUMPER LIPS AND LONGER LASHES.
REAL PEOPLE, REAL RESULTS: FEATURING DIVERSE MODELS AND REAL CUSTOMERS TO EMPHASIZE AUTHENTICITY AND RELATABILITY.
SUCCESS METRICS
– SOCIAL MEDIA ENGAGEMENT: MEASURE THE USE OF THE HASHTAG #BEEXTRA AND PARTICIPATION IN THE CAMPAIGNS.
– INITIAL SALES: NUMBER OF UNITS SOLD DURING THE FIRST THREE MONTHS.
– NETWORK GROWTH: INCREASE IN THE NUMBER OF DISTRIBUTORS AND CUSTOMERS.
– FEEDBACK AND TESTIMONIALS: COLLECT CUSTOMER OPINIONS AND MEASURE OVERALL SATISFACTION.
– INITIAL SALES: NUMBER OF UNITS SOLD DURING THE FIRST THREE MONTHS.
– NETWORK GROWTH: INCREASE IN THE NUMBER OF DISTRIBUTORS AND CUSTOMERS.
– FEEDBACK AND TESTIMONIALS: COLLECT CUSTOMER OPINIONS AND MEASURE OVERALL SATISFACTION.
ALIGNED WITH OUR CREATIVE CONCEPT AND SOCIAL MEDIA STRATEGY, WE HAVE CREATED AN INSTAGRAM FILTER TO INCREASE ENGAGEMENT BY HIGHLIGHTING THE LUCIM+ LIP PLUMPING GLOSS. THIS FILTER SIMULATES THE EFFECT OF FULLER, SMOOTHER LIPS, INVITING USERS TO EXPERIENCE AND SHARE THEIR LOOK WITH THE HASHTAG #BEEXTRA.
